The Backstage CEO

Yogesh Kumar

Founder & CEO - Book My Artist India

Helping brands and agencies choose, secure and execute the right celebrity partnerships.

Yogesh works with brands, agencies & event leaders to identify the right celebrity for their objective, audience and budget, and manages the commercial negotiation, contracting and execution behind the partnership.

500+
Artist Relationships
1000+
Engagements Managed
10+
Years in Industry
Pan
India Execution
Discuss your Celebrity Requirement Follow@thebackstageceo
📍 Connaught Place, New Delhi
7 +
Years @ Book My Artist India
The story

Built on relationships.
Strengthened by commercial judgement.

Yogesh Kumar is the Founder and CEO of Book My Artist India, a celebrity partnerships company working across live events, corporate entertainment, endorsements and brand campaigns.

His role goes beyond sharing celebrity options. He works with clients to understand the purpose of the campaign or event, assess brand fit, align the opportunity with the available budget, and manage negotiations with artists and their authorised representatives.

Over the years, Book My Artist India has built relationships across actors, singers, comedians, speakers, sports personalities and digital creators. The objective is simple: reduce confusion, improve commercial clarity and ensure reliable execution from the first brief to final delivery.

Brief-led recommendations Talent shortlisted according to objective, audience, format and budget.
Commercial negotiation Clear coordination on artist fees, deliverables, usage, travel and operational requirements.
End-to-end management Support across contracting, logistics, artist coordination and execution.
Pan-India artist access Celebrity and entertainment solutions across events, endorsements and campaigns.
Expertise

What Yogesh brings
to every booking

Artist Curation

A curated shortlist matched to your brief, budget, and audience, not a generic catalogue search.

Celebrity Negotiations

Direct relationships mean no middlemen, better rates, faster confirmations, and zero day-of surprises.

Corporate Event Design

End-to-end entertainment consulting for conferences, award ceremonies, and leadership summits.

Wedding Entertainment

Curated shortlists for destination weddings, sangeet nights, and luxury receptions. Handled with discretion.

Brand Endorsements

Connecting brands with artists for product launches, campaigns, and long-term ambassador deals.

College & Youth Events

Deep network in the campus circuit - comedians, singers, and performers who connect with young audiences.

A word from Yogesh
"The right celebrity is not always the biggest name. It is the person who best fits the objective, audience and moment."
Yogesh Kumar's Partnership Philosophy
Book a Consultation with Me → ⚡ Response within 2 hours
Backstage moments

Follow the journey on Instagram

Behind-the-scenes reels, artist meetings & event highlights from @thebackstageceo

thebackstageceo

166 7,121

Backstage Stories from Celebrities, Founders & Brands
Showing What Successful People are like off Camera
Founder @bookmyartistindia

The first question in celebrity booking should not be:

“Which celebrity should we choose?”

It should be:

“What is this event trying to achieve?”

A product launch, annual conference, dealer meet, employee event and luxury wedding all require different energy, relevance and audience connection.

The same celebrity can create extraordinary impact in one room and feel completely average in another.

That is why celebrity selection should never begin with personal preference or popularity alone. It should begin with the event objective and the people sitting in the audience.

Most people look at the celebrity first.

We look at the audience first.

Because once the event purpose and audience are clear, the right celebrity shortlist becomes far more strategic—and far less confusing.

When choosing a celebrity for an event, what should come first: popularity, audience fit or event objective?

celebrity booking, celebrity selection for events, celebrity for corporate events, celebrity event planning, celebrity management company, audience fit, event objective, brand event celebrity, corporate event planning, celebrity booking agency India

#TheBackstageCEO #CelebrityBooking #CelebrityManagement #CorporateEvents #EventPlanning

33 4
Open post by thebackstageceo with ID 18073331633377632
The first question in celebrity booking should not be: “Which celebrity should we choose?” It should be: “What is this event trying to achieve?” A product launch, annual conference, dealer meet, employee event and luxury wedding all require different energy, relevance and audience connection. The same celebrity can create extraordinary impact in one room and feel completely average in another. That is why celebrity selection should never begin with personal preference or popularity alone. It should begin with the event objective and the people sitting in the audience. Most people look at the celebrity first. We look at the audience first. Because once the event purpose and audience are clear, the right celebrity shortlist becomes far more strategic—and far less confusing. When choosing a celebrity for an event, what should come first: popularity, audience fit or event objective? celebrity booking, celebrity selection for events, celebrity for corporate events, celebrity event planning, celebrity management company, audience fit, event objective, brand event celebrity, corporate event planning, celebrity booking agency India #TheBackstageCEO #CelebrityBooking #CelebrityManagement #CorporateEvents #EventPlanning

33 4

A full shoot day is never just about the final frame.

This Reel captures the complete timeline of a shoot with Gauri Khan—from early preparation and team coordination to the final execution.

Every timestamp represents multiple moving parts working together: production planning, celebrity coordination, approvals, styling, technical setup and on-ground problem-solving.

What looks effortless in the final output is usually the result of detailed planning, clear communication and a team that stays aligned throughout the day.

That is the real work behind a professionally managed celebrity shoot.

Which part of a celebrity shoot do you think requires the most coordination?

Gauri Khan shoot, celebrity shoot, celebrity coordination, behind the scenes shoot, celebrity management, brand campaign shoot, production planning, shoot day timeline, celebrity campaign, shoot execution

#TheBackstageCEO #GauriKhan #CelebrityShoot #BehindTheScenes #celebritymanagement

551 10
Open post by thebackstageceo with ID 18117264310718432
A full shoot day is never just about the final frame. This Reel captures the complete timeline of a shoot with Gauri Khan—from early preparation and team coordination to the final execution. Every timestamp represents multiple moving parts working together: production planning, celebrity coordination, approvals, styling, technical setup and on-ground problem-solving. What looks effortless in the final output is usually the result of detailed planning, clear communication and a team that stays aligned throughout the day. That is the real work behind a professionally managed celebrity shoot. Which part of a celebrity shoot do you think requires the most coordination? Gauri Khan shoot, celebrity shoot, celebrity coordination, behind the scenes shoot, celebrity management, brand campaign shoot, production planning, shoot day timeline, celebrity campaign, shoot execution #TheBackstageCEO #GauriKhan #CelebrityShoot #BehindTheScenes #celebritymanagement

551 10

A smooth celebrity event is not one where nothing goes wrong.

It is one where the audience never feels what went wrong backstage.

Flight delays, last-minute changes, technical issues, artist movement, client approvals and stage coordination are all part of celebrity event management. The audience should never have to carry that pressure.

They only see the stage.

The event team has to manage everything happening behind it.

That is why celebrity booking and celebrity event execution are two completely different responsibilities. Booking confirms the artist. Execution protects the guest experience, the client’s reputation and the overall quality of the event.

When someone says, “The event felt completely smooth,” that is often the biggest compliment an event operator can receive.

Because premium event execution is not about showing how many problems were solved.

It is about making sure those problems never reach the audience.

What is the most difficult backstage situation you have handled during a live event?

celebrity event management, celebrity booking, celebrity event execution, corporate event management, event execution, backstage event management, celebrity coordination, live event production, event crisis management, corporate event planning, celebrity appearance management, event operations

#TheBackstageCEO #CelebrityEventManagement #EventExecution #CelebrityBooking #CorporateEvents EventProduction BackstageManagement EventPlanning

59 3
Open post by thebackstageceo with ID 18088468094394176
A smooth celebrity event is not one where nothing goes wrong. It is one where the audience never feels what went wrong backstage. Flight delays, last-minute changes, technical issues, artist movement, client approvals and stage coordination are all part of celebrity event management. The audience should never have to carry that pressure. They only see the stage. The event team has to manage everything happening behind it. That is why celebrity booking and celebrity event execution are two completely different responsibilities. Booking confirms the artist. Execution protects the guest experience, the client’s reputation and the overall quality of the event. When someone says, “The event felt completely smooth,” that is often the biggest compliment an event operator can receive. Because premium event execution is not about showing how many problems were solved. It is about making sure those problems never reach the audience. What is the most difficult backstage situation you have handled during a live event? celebrity event management, celebrity booking, celebrity event execution, corporate event management, event execution, backstage event management, celebrity coordination, live event production, event crisis management, corporate event planning, celebrity appearance management, event operations #TheBackstageCEO #CelebrityEventManagement #EventExecution #CelebrityBooking #CorporateEvents EventProduction BackstageManagement EventPlanning

59 3

Booking a celebrity for an event should never begin with, “Who is available?”

It should begin with, “What is this event trying to achieve?”

The right celebrity is not always the biggest name. It is the person who fits the audience, event format, brand objective and total budget.

Before confirming any artist, brands and event teams should evaluate the complete cost—not just the celebrity fee. Travel, hospitality, production, technical requirements, security, backstage support and artist riders can significantly change the final event budget.

Format fit matters too. A strong stage performer may not be the right keynote speaker. A popular actor may not be the best host for a product launch.

Then come brand safety, category conflicts, recent public perception and the most important question: what is the backup plan if the artist cancels?

Celebrity booking is easy.

Making the right celebrity decision is the real work.

What is the first thing you evaluate before booking a celebrity for an event?

celebrity booking, celebrity booking for events, celebrity appearance booking, celebrity for corporate events, celebrity management company, corporate event planning, event budget planning, artist selection for events, celebrity event management, celebrity booking agency India, event risk management, celebrity cancellation backup plan

#CelebrityBooking #CelebrityManagement #CorporateEvents #EventPlanning #celebrityappearance

91 5
Open post by thebackstageceo with ID 18611187523005073
Booking a celebrity for an event should never begin with, “Who is available?” It should begin with, “What is this event trying to achieve?” The right celebrity is not always the biggest name. It is the person who fits the audience, event format, brand objective and total budget. Before confirming any artist, brands and event teams should evaluate the complete cost—not just the celebrity fee. Travel, hospitality, production, technical requirements, security, backstage support and artist riders can significantly change the final event budget. Format fit matters too. A strong stage performer may not be the right keynote speaker. A popular actor may not be the best host for a product launch. Then come brand safety, category conflicts, recent public perception and the most important question: what is the backup plan if the artist cancels? Celebrity booking is easy. Making the right celebrity decision is the real work. What is the first thing you evaluate before booking a celebrity for an event? celebrity booking, celebrity booking for events, celebrity appearance booking, celebrity for corporate events, celebrity management company, corporate event planning, event budget planning, artist selection for events, celebrity event management, celebrity booking agency India, event risk management, celebrity cancellation backup plan #CelebrityBooking #CelebrityManagement #CorporateEvents #EventPlanning #celebrityappearance

91 5

Two campaigns can generate similar views and still create completely different business outcomes.
That is because celebrity marketing is not only about reach. It is also about the signal a brand sends to consumers, distributors, retail partners, internal teams and the wider market.
An influencer may help a brand access a specific audience. A credible celebrity can do something different: transfer familiarity, stature and perceived trust to the brand.
This is why brands invest in celebrity endorsements even when the numbers on a media dashboard may look comparable.
The real impact is often visible beyond views in stronger brand perception, greater confidence inside the organisation, better attention from business partners and a clearer message that the brand is serious about growth.
Views can be measured immediately.
Credibility, positioning and market confidence take longer to measure but they can create far greater commercial value.

celebrity marketing
celebrity endorsement
celebrity brand endorsement
celebrity advertising
brand credibility
brand positioning
celebrity campaign
influencer marketing vs celebrity marketing
celebrity marketing strategy
brand endorsement strategy
#TheBackstageCEO #CelebrityMarketing #CelebrityEndorsement #BrandStrategy #brandendorsement

64 5
Open post by thebackstageceo with ID 18095335691367994
Two campaigns can generate similar views and still create completely different business outcomes. That is because celebrity marketing is not only about reach. It is also about the signal a brand sends to consumers, distributors, retail partners, internal teams and the wider market. An influencer may help a brand access a specific audience. A credible celebrity can do something different: transfer familiarity, stature and perceived trust to the brand. This is why brands invest in celebrity endorsements even when the numbers on a media dashboard may look comparable. The real impact is often visible beyond views in stronger brand perception, greater confidence inside the organisation, better attention from business partners and a clearer message that the brand is serious about growth. Views can be measured immediately. Credibility, positioning and market confidence take longer to measure but they can create far greater commercial value. celebrity marketing celebrity endorsement celebrity brand endorsement celebrity advertising brand credibility brand positioning celebrity campaign influencer marketing vs celebrity marketing celebrity marketing strategy brand endorsement strategy #TheBackstageCEO #CelebrityMarketing #CelebrityEndorsement #BrandStrategy #brandendorsement

64 5

One full day. One shoot. Timestamp to timestamp.

This video covers the complete shoot day with Vikrant Massey in Jaipur — 12 hours, multiple locations — so you can see what an actual celebrity shoot day looks like. The prep, how breaks get managed, how energy holds up when the schedule is tight.

Most people only see the final content. This shows the process behind it — where discipline and preparation make the real difference.

Watch the full video to see the complete breakdown.

celebrity shoot day
behind the scenes celebrity
celebrity management
artist management
celebrity professionalism
talent management

#TheBackstageCEO
#VikrantMassey
#BehindTheScenes
#CelebrityManagement
#ADayInTheLife
TalentManagement

32281 112
Open post by thebackstageceo with ID 17983030149047357
One full day. One shoot. Timestamp to timestamp. This video covers the complete shoot day with Vikrant Massey in Jaipur — 12 hours, multiple locations — so you can see what an actual celebrity shoot day looks like. The prep, how breaks get managed, how energy holds up when the schedule is tight. Most people only see the final content. This shows the process behind it — where discipline and preparation make the real difference. Watch the full video to see the complete breakdown. celebrity shoot day behind the scenes celebrity celebrity management artist management celebrity professionalism talent management #TheBackstageCEO #VikrantMassey #BehindTheScenes #CelebrityManagement #ADayInTheLife TalentManagement

32281 112

Working with actors, founders and public figures, I’ve noticed one pattern. The genuinely successful ones don’t look different on stage — they look different backstage.

During a shoot with Vikrant Massey in Jaipur — 12-hour schedule, multiple locations, heavy content load — his focus stayed fixed on one thing: the next shot, the next decision, what could be improved.

They’re rarely the loudest person in the room. Almost always the most prepared.

Success shows up on stage. It’s built backstage.

Keyword Block

celebrity management
artist management
talent management
celebrity professionalism
behind the scenes preparation

#TheBackstageCEO
#VikrantMassey
#CelebrityManagement
#BehindTheScenes
#TalentManagement

73 9
Open post by thebackstageceo with ID 18335988562252537
Working with actors, founders and public figures, I’ve noticed one pattern. The genuinely successful ones don’t look different on stage — they look different backstage. During a shoot with Vikrant Massey in Jaipur — 12-hour schedule, multiple locations, heavy content load — his focus stayed fixed on one thing: the next shot, the next decision, what could be improved. They’re rarely the loudest person in the room. Almost always the most prepared. Success shows up on stage. It’s built backstage. Keyword Block celebrity management artist management talent management celebrity professionalism behind the scenes preparation #TheBackstageCEO #VikrantMassey #CelebrityManagement #BehindTheScenes #TalentManagement

73 9

Ek smooth event sirf tasks complete hone se nahi banta.

Woh tab banta hai jab har team sirf apna kaam khatam karne ke bajaye ye sochti hai ki final experience guest aur client ko kaisa lagega.

Event execution mein ek weak link bhi poore experience ko affect kar sakta hai — chahe issue production mein ho, sound mein ho ya coordination mein.

Isliye events sirf checklists se manage nahi hote. Unhe ownership chahiye.

Aur real ownership contract se nahi aati. Woh long-term relationships se aati hai, jahan log apne fixed scope se aage sochte hain kyunki unhe pata hota hai ki is event ke saath kisi brand, client aur team ki reputation judi hai.

Isi wajah se main teams choose karne mein time leta hoon.

Event ek din ka hota hai. Lekin strong execution, saalon ke trust aur working relationships par build hota hai.

Event execution mein ownership sabse pehle kiski honi chahiye — vendor ki ya event lead kar rahe operator ki?

corporate event planning
event execution
vendor coordination
event production
event risk management
contingency planning

#TheBackstageCEO #EventExecution #CorporateEvents #EventProduction #EventManagement VendorCoordination

62 6
Open post by thebackstageceo with ID 17943569895267175
Ek smooth event sirf tasks complete hone se nahi banta. Woh tab banta hai jab har team sirf apna kaam khatam karne ke bajaye ye sochti hai ki final experience guest aur client ko kaisa lagega. Event execution mein ek weak link bhi poore experience ko affect kar sakta hai — chahe issue production mein ho, sound mein ho ya coordination mein. Isliye events sirf checklists se manage nahi hote. Unhe ownership chahiye. Aur real ownership contract se nahi aati. Woh long-term relationships se aati hai, jahan log apne fixed scope se aage sochte hain kyunki unhe pata hota hai ki is event ke saath kisi brand, client aur team ki reputation judi hai. Isi wajah se main teams choose karne mein time leta hoon. Event ek din ka hota hai. Lekin strong execution, saalon ke trust aur working relationships par build hota hai. Event execution mein ownership sabse pehle kiski honi chahiye — vendor ki ya event lead kar rahe operator ki? corporate event planning event execution vendor coordination event production event risk management contingency planning #TheBackstageCEO #EventExecution #CorporateEvents #EventProduction #EventManagement VendorCoordination

62 6
What they say

From artists, planners
& clients he's worked with

Real words from the people who’ve experienced the BMA difference.

🎤 Artist

Yogesh is a very good celebrity manager, hardworking, always thinking about what's next, never just empty talk. I've seen that up close, and it's a wonderful thing.

AV
Ashish Vidyarthi Indian Actor
📋 Event Planner

We needed a last-minute celebrity anchor for our annual leadership summit. Yogesh turned it around in under 24 hours — confirmed artist, contract, logistics. The event went flawlessly. His network and responsiveness are genuinely unmatched in this space.

AK
Aditya Kapoor VP Marketing — Financial Services Corp.
👯 End Client

Yogesh and the BMA team are true professionals. They know both sides — our vision and the artist’s requirements. Our wedding sangeet night was beyond what we imagined. Worth every rupee, and not a single moment of stress for us.

PS
Priya & Sahil Sharma Wedding Client & Delhi NCR
📋 Event Planner

We work with BMA for all our large format corporate events. The trust we’ve built with Yogesh over 5 years means we never worry about artist availability, contracts, or day-of execution. That reliability is priceless in this industry.

SM
Sunita Mehta Director & Leading Event Management Firm
👯 End Client

We hosted our company’s 25th anniversary event and Yogesh curated a performance lineup that left our 800 employees speechless. No middlemen, clear communication, and everything delivered as promised. Will not go anywhere else.

VG
Vivek Gupta CEO — Manufacturing Company, Noida
🎤 Artist

Yogesh is a very good celebrity manager, hardworking, always thinking about what's next, never just empty talk. I've seen that up close, and it's a wonderful thing.

AV
Ashish Vidyarthi Indian Actor
📋 Event Planner

We needed a last-minute celebrity anchor for our annual leadership summit. Yogesh turned it around in under 24 hours — confirmed artist, contract, logistics. The event went flawlessly. His network and responsiveness are genuinely unmatched in this space.

AK
Aditya Kapoor VP Marketing — Financial Services Corp.
👯 End Client

Yogesh and the BMA team are true professionals. They know both sides — our vision and the artist’s requirements. Our wedding sangeet night was beyond what we imagined. Worth every rupee, and not a single moment of stress for us.

PS
Priya & Sahil Sharma Wedding Client & Delhi NCR
📋 Event Planner

We work with BMA for all our large format corporate events. The trust we’ve built with Yogesh over 5 years means we never worry about artist availability, contracts, or day-of execution. That reliability is priceless in this industry.

SM
Sunita Mehta Director & Leading Event Management Firm
👯 End Client

We hosted our company’s 25th anniversary event and Yogesh curated a performance lineup that left our 800 employees speechless. No middlemen, clear communication, and everything delivered as promised. Will not go anywhere else.

VG
Vivek Gupta CEO — Manufacturing Company, Noida
Get in touch

Have an event in mind?
Let's talk.

Yogesh personally reviews every inquiry and connects you with the right team to move fast - expect a response within 2 hours.

⚡
2-hour response guarantee
📍
Pan India any city, any venue
🔒
Completely confidential inquiry
💰
Transparent pricing, no hidden fees
0/300
Prefer WhatsApp? Chat directly →
@thebackstageceo

Follow Yogesh for backstage access to India’s biggest events — reels, artist meets & behind-the-scenes moments.

Follow on Instagram
✆